As a child, he became increasingly interested in culture and history, and could often be found at the local airport in Paisley where he would sit for hours, fascinated by the travelers, captivated by their sophistication, and curious about their backgrounds. As an adult, Crawford relishes the opportunity to travel and experience the world firsthand, and never misses an opportunity to share his stories of adventures with others.

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In 2005, Crawford became the United States Ambassador to The Glenlivet Single Malt Scotch Whisky, and his dream became a career.  As the spokesperson for this iconic brand, Crawford embraced his role as seanchaidh, (pronounced shan-chee, a traditional Gaelic word meaning 'storyteller') by traveling the country, introducing The Glenlivet – not only as a brand, but also as part of a complete lifestyle – to his audience. During his time as a Scotch whisky ambassador, he learned an appreciation for the finer things in life and he continues to work with brands he has a true respect for.

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Since 2012, Crawford has travelled the world producing video programs and writing articles for publications that focus on luxury travel and unique experiences.  Whether profiling an exclusive private island resort in the Maldives, staying in an elaborate treehouse in a Swedish forrest , or skiing a glacier in Chile, Crawford brings his unique presenting style to every project.

 

Crawford has appeared on many TV and radio shows including Fox News Network, CW11 New York, BBC America, Bloomberg, The Street.com, as well as many magazines and trade publications including GQ, Esquire and WhiskyLife Magazine.  In 2009 Crawford was awarded “The Certificate for Outstanding Contribution” by the James Beard Foundation.

 

Passionate about the health of our planet and modern social issues Crawford was encouraged by the efforts of many of the luxury brands towards eco tourism, sustainability and social responsibility.  So much so that Crawford deemed it important to retell their stories with authenticity, credibility, charisma and charm. He builds an emotional connection with his audience, ultimately transforming these luxury brands into an enriched experience of life with a focus on environmental stewardship.